01 · Head office
fitplus.studio
- Brand and visual identity
- Booking system and CRM
- Training methodology and timetable
- Marketing and trainer recruitment
Franchise · Slovakia → EU
A boutique studio you can open in your own town.
fitplus.studio is a premium movement centre for children and adults. Small groups of up to 20, a trainer's personal attention, and movement that heals the body and steadies the mind. The model is proven in Ilava, and we are now opening it to partners in other towns.
Pilot studio
Trenčín Region, SK
Operating since 2025, currently expanding to 200 m².
- 8,000+ visits
- 2.5× growth vs 2025
- 980 sessions delivered
- 15+ class formats
Real operating data from the fitplus.studio pilot studio in Ilava.
- Pilates
- Yoga
- Strength training
- HIIT
- Fit Mama
- Fit Seniors
- Glutes, Thighs & Core
- Physio Fit
- Boxing
- Zumba
- Meditation
- Parkour
- Gymnastics
- Summer camps
max 20
people per group
Concept
Not a gym. A boutique studio with soul.
Clients don't come to us for the machines. They come for the trainers, the group and the atmosphere. We give movement back its real meaning: a body that works well, not a chase for looks. That is exactly why the concept travels to any town.
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Small groups
Up to 20 people per session. The trainer knows everyone by name and corrects every movement.
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Movement as medicine
Pilates, yoga, strength training, HIIT, Physio Fit and breathing workshops. Function comes first.
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For every generation
Children's programmes and camps, Fit Mama, seniors and performance groups. The studio is alive from morning till evening.
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Community and chill zone
A bar, reception and lounge area make the studio a place people love coming back to.
How it works
A simple model with low fixed risk.
You run the studio and build the local community. Head office provides the brand, the system and the know-how. Trainers are partners: you pay them per session delivered, so your biggest cost only grows together with revenue.
02 · Franchisee
Your studio
- A space of 150 – 250 m²
- Reception, bar and day-to-day operations
- Timetable and class occupancy
- Local community and partnerships
03 · Trainers
Instructors as partners
- Lead group classes
- Paid per session taught
- Invoice personal training themselves
- Trained in the fitplus methodology
Head office supplies the studio with know-how and the system, and the studio pays franchise fees to head office. The studio pays trainers a fee per session delivered, and trainers bring classes and their own clients.
Where revenue comes from
Five income streams under one roof
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01
Group classes
Single entry €7 – 9 and 10-entry passes. The core of studio revenue.
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02
Personal training
The studio keeps €10 per session and the trainer charges their own fee.
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03
Benefit cards
Multisport and similar schemes account for more than a quarter of all visits in Ilava.
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04
Companies and private groups
Closed group classes for companies and groups of friends, plus B2B partnerships.
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05
Kids, camps, workshops
Children's clubs, summer camps, breathing workshops and weekend events.
Where the money goes
The cost structure is based on real operations in Ilava. Most costs are variable, and clear rules for marketing and investment keep the studio healthy even in slower months.
Ways to partner
Two ways to join the network.
For entrepreneurs
Franchisee – operator
You open and run your own studio under the fitplus.studio brand. You get the full system, training and head-office support.
For property owners
Your space as an investment
Do you have a suitable space? Instead of fixed rent, you can take a share of the studio's revenue and grow with the network.
“People don't come back for the dumbbells. They come back for the people, the atmosphere and the feeling that someone cares about them.”
Head-office support
Everything we have learned, in one package.
You are not starting from scratch. From the floor plan and timetable to your first campaign, every step has been tested in a real studio.
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Brand and identity
Logo, visuals, website and social media. A premium brand that feels the same in every town.
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Booking system and CRM
Our own platform for bookings, passes, trainer reports and an overview of studio performance.
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Methodology and programme
15+ class formats, a proven weekly timetable and quality standards for every session.
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Trainers
Help with recruitment, training in the fitplus methodology and a clear pay model.
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Marketing
An opening campaign, content templates and integration with benefit cards such as Multisport.
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Interior and equipment
Zone layout, a proven equipment list and suppliers, without costly trial and error.
What you need
Space, energy and the drive to build a community.
- A space of 150 – 250 m² – a training zone plus facilities: reception with bar, changing rooms, chill zone, toilets.
- A suitable location – a town with a catchment area of 20,000+ people, good access and parking.
- A manager's mindset – you don't have to be a trainer, but you must want to lead people and look after clients.
- A love of movement – you believe movement should be medicine, not punishment.
Network vision
From Slovakia to a global network of boutique studios.
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2025
Launch and opening of the pilot studio in Slovakia
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2026
Studio expansion, CRM development and fine-tuning of the business model
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2027
First partner studios in other Slovak towns
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within 5 years
A network of around 10 studios on a shared platform
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next
Expansion into European Union countries
Process
From the first call to opening day in six steps.
- 1
Intro call
A short online call about your goals, your town and your ideas.
- 2
Visit to the pilot studio
Experience the classes, the operations and the atmosphere first-hand.
- 3
Location assessment
Together we evaluate the town, the space and the demand potential.
- 4
Contract and plan
Signing the contract, the budget and the opening timeline.
- 5
Studio preparation
Interior and equipment, recruiting and training trainers, pre-sale of passes.
- 6
Opening and support
Studio launch and ongoing head-office support: data, marketing, methodology.
FAQ
What prospective franchisees ask us most.
How much does a fitplus.studio franchise cost?
The indicative investment in the studio interior and fit-out is approx. €50,000 excl. VAT and excl. rent, of which training-zone equipment is approx. €15,000. The initial franchise fee is €10,000, the ongoing royalty is 5% of revenue and the contribution to the shared marketing fund is 10% of revenue. We will send the detailed financial model on request.
Do I have to be a trainer to run a studio?
No. You need a manager's mindset – the will to lead people and look after clients. We help you recruit trainers and train them in the fitplus methodology. Trainers are partners paid per session delivered, so your biggest cost only grows together with revenue.
What kind of space and town is suitable?
A space of 150 – 250 m² with room for a training zone plus facilities: reception with bar, changing rooms, chill zone and toilets. The town should have a catchment area of at least 20,000 people, good access and parking. We assess the location together with you before the contract is signed.
What do I get from head office?
The brand and visual identity, a booking system and CRM, a methodology with 15+ class formats and a proven timetable, help with recruiting and training trainers, an opening marketing campaign including integration with benefit cards such as Multisport, and an interior layout with a proven equipment list and suppliers.
I have a suitable space but don't want to run a studio. Can I still join?
Yes. As a property owner you can provide the space to a studio and, instead of fixed rent, take a share of its revenue. We look for the studio operator together.
Where does a boutique studio's revenue come from?
Five streams: group classes (single entry €7 – 9 and 10-entry passes), personal training, benefit cards such as Multisport (more than a quarter of all visits in Ilava), closed groups for companies and friends, and children's clubs, summer camps and workshops.
What does the path to opening look like?
Six steps: an intro call, a visit to the pilot studio, location assessment, signing the contract with a budget and timeline, studio preparation (interior, trainer recruitment, pre-sale of passes) and opening with ongoing head-office support.
Where can I see a studio in person?
The pilot fitplus.studio has been operating since 2025 in Ilava, Slovakia (Pivovarská 390). A studio visit is a standard part of the process – you experience the classes, operations and atmosphere first-hand.
Contact
Let's open the next fitplus.studio together.
Leave us your details. We will get back to you within a few days, send more information and arrange an intro call.
- contact@fittko.eu
- +421 904 132 045, +421 948 129 061
- FITT&KO, s. r. o., Karpatské námestie 10A, Bratislava, Slovakia